Eight outstanding projects nominated for the Marketing Trophy 18
The Marketing Trophy, the "Oscar" of the Swiss marketing world, will be awarded on March 6, 2018 as part of Marketing Day 18 at the KKL Lucerne.
The jury, headed by Sven Reinecke from the Institute of Marketing at the University of St.Gallen, has nominated the following candidates:
Category large enterprises:
Migros Cooperative Federation with the project: Migusto, culinary platform, the Migros cooking club.
Project management: Mirjam Benz
Agency involved: Y&R
Coop Cooperative with the project: Karma, vegetarian with pleasure and without sacrifice.
Project management: Sacha Zuberbühler
ABB Asea Brown Boveri Ltd with the project: PG2, Repositioning of the ABB.
Project manager: Nicolas Ziegler
Involved agency: Serviceplan Suisse
UBS Switzerland with the UBS Kids Cup project - It's about much more than winning
Project manager: Sonja Kingsley-Curry / Adrian Wyss
Agency involved: Publicis Switzerland
SME category:
Switzerland tourism with the project Ranveer Singh ♯InLoveWithSwitzerland, Promoting Diverse Switzerland in India.
Project management: Claudio Zemp/Ritu Sharma
Agency involved: Dentsu Aegis Network, India.
Saas Valley Marketing with the project: WinterCARD 16/17 - "It'll blow your mind!", boosting added value.
Project manager: Pascal Schär
Agency involved: Matter + Gretener Communications
La Palausa with the project: Concept Store "La Palausa - Made in Lenzerheide" with the product "Autschli - Magical Bears from Lenzerheide".
Project management: Barbara Laim
Involved agency: Brand core
Category Non Profit Organizations:
Pink Ribbon Switzerland with the project: 10 years of Pink Ribbon Switzerland, promoting early detection of breast cancer.
Project management: Nicole Zindel
The Marketing Trophy is awarded annually to the most innovative and successful marketing ideas in Switzerland. The prize is awarded by Swiss Marketing. The theme of Marketing Day 18 is: Total Customer Experience.
