The Crossmedia Award will also be presented at the "Best of Swiss Web" Award Night in future
The Goldbach Crossmedia Award, which has been presented by the Goldbach Group since 2005, will now be integrated into the Best of Swiss Web Award Night. This will take place for the 18th time on April 12, 2018.
This means that the BOSW Award Night is definitely establishing itself as the most important event for the Swiss web and communications industry, write the organizers.
The "Goldbach Crossmedia Award" has in the past and will in the future be given to campaigns that are most convincing through their innovative and intelligent networking. Important criteria are intelligent networking and innovation through the use of new media, forms and technologies.
"Money follows eyeballs"
Like the integration of the "Advertiser of the Year" into "Best of Swiss Web" - Europe's oldest digital award - which was announced a few days ago, the "Goldbach Crossmedia Award" is now also being embedded because of the change in customers' media usage behavior. "The advertising investments flow to where the consumers are, i.e. to those media that they use," says Simone Schulz, award manager at Goldbach.
With the integration of the "Goldbach Crossmedia Award," Goldbach is taking the next consistent step in the digital transformation of marketing and advertising. Just as digitization is changing customers' media and shopping behavior, it is also changing marketing and advertising. Computers and algorithms have long been pushing their way into the media and increasingly into creation, content, and the mobile user experience.
The award night of "Best of Swiss Web" has already united the entire digital community, including many young, creative and lateral thinkers. "We want to address this potential with our award," says Simone Schulz. "The good conversations we had from the beginning with the creators of Best of Swiss Web have quickly demonstrated that together we can create a relevant event that is a must-attend for the entire creative and communications industry."
For the two managing directors of Best of Swiss Web GmbH, Claudio Dionisio and Heinrich Meyer, this further expansion step is only logical: "Digital and analog marketing are moving ever closer together and can hardly be separated. We are already looking forward to networking on the jury day and on the evening of the awards ceremony, everyone of distinction will be there."
The 18th "Best of Swiss Web" Award Night" with the presentation of the "Goldbach Crossmedia Award" and the "Advertiser of the Year" will take place on April 12, 2018, starting at 5:00 p.m. at the Samsung Hall in Zurich/Stettbach.
