Friendly Greetings wins silver with Public Eye at the Clio Awards
The Zurich agency Freundliche Grüsse won silver at this year's Clios with its public eye campaign "Dirty Diesel - Return to Sender".
For Walker and Ruf Lanz, the two Swiss agencies that are also among this year's Clio finalists were on the shortlist. Also in the category DirectThe Zurich-based agency came away empty-handed in the category Freundliche Grüsse was hoping for. However, in the second installment on September 5, the agency still made it onto the shortlist in the Public Relations made it - and stings!
With the campaign "Return to Sender" Freundliche Grüsse drew attention to the problematic behavior of Swiss commodity traders for the organization Public Eye (formerly the Berne Declaration) - and was awarded a bronze Cannes Lion for its work in June (Werbewoche.ch reported). So now a silver Clio Award has been added to the collection of trophies of the still young agency, which appeared in the top 10 of the Werbewoche creative rankings for the first time last year and has long since signaled that it is a force to be reckoned with again this year. (hae)
