The 13th Crossmedia Awards ceremony took place on Thursday at the Park Hyatt Zurich. Among the 34 campaigns submitted, Metzger Rottmann Bürge Partner came out on top with its "Home Advantage" campaign for Engadin St. Moritz.
The Crossmedia Award, now in its 13th year, has an impact on Werbewoche's annual creative rankings. Of the nine campaigns that made it onto the shortlist, Metzger Rottman Bürge's campaign convinced the jury the most. "It takes courage to put the design of the campaign in the hands of the consumers. But you are rewarded for it," says Christoph Bürge, CEO Metzger Rottmann Bürge Partner. He is particularly pleased about the award "because the Crossmedia Award is unique in that it recognizes not only creative ideas, but the innovative use of media."
Jury president Marco Taborelli (Marco Taborelli Consulting) presented the awards together with moderator Claudia Lässer. The independent jury of experts awarded a total of three campaigns with the coveted trophy in gold, silver and bronze.
Jurry member Lennartz Hinz of Mediacom addressed the audience at the Zurich Hyatt from Cannes and interviewed Swiss advertising celebrities Frank Bodin, Dennis Lück and Roman Hirsbrunner:
Silver went to Jung von Matt/Limmat and Optimum Media Direction Switzerland with their youth campaign for M-Budget.
Bronze was secured by Inhalt&Form with the "Zuhause ist" campaign for Möbel Pfister.
|Gold||Engadin St. Moritz: Home advantage||Engadine St. Moritz||Metzger Rottmann Bürge Partner|
|Silver||Migros: M-Budget youth campaign||Federation of Migros Cooperatives||Jung von Matt/Limmat & Optimum Media Direction Switzerland|
|Bronze||Pfister: Home is||Furniture Pfister||Content&Shape|
|Best in||The Wild Werner - A crossmedia Mockumentary||Zurich University of the Arts||Zurich University of the Arts|
In addition to gold, silver and bronze, a special "Best in" prize was also awarded to an outstanding campaign - created at the Zurich University of the Arts - with groundbreaking networking of the cross-media sections: The Wild Werner - A crossmedia Mockumentary. The work has already been honored at this year's ADC Awards.