Iart wins a Golden Lion in the Design category

The success story of Iart's light frieze continues: at Cannes Lions, the work for the Kunstmuseum Basel wins the first Swiss Gold Lion since 2015.


On Wednesday evening, the Product Design, Design, Media, Entertainment and Entertainment for Music categories were awarded in Cannes. Switzerland sent several hot irons into the race with Iart and Jung von Matt/Limmat.

A top contender for a Design Lion had made the list of finalists on Tuesday with Iart and the Light Frieze. The work, commissioned by the Department of Construction and Transport of the Canton of Basel, recently won a sensational Gold at The One Show in New York and has also previously won Gold and Silver at the Swiss ADC Awards and the prestigious D&AD Awards (Werbewoche.ch reported).

The high expectations were met: Iart is also ennobled with the top gold award at the so-called "World Championships of Advertisers", the Cannes Lions. "We are very happy about the award together with our partners Christ & Gantenbein - the architects of the extension of the Kunstmuseum Basel - and Ludovic Balland, who designed the typeface," CEO Valentin Spiess told Advertising Week on Wednesday evening. "The now total of 13 prizes for the light frieze show that our activities in the field of media architecture are trend-setting for the future of building."

"Our media architecture activities are leading the way."

Incidentally, Iart is not a Cannes newcomer: the Basel-based firm, founded in 2001, already won a Cannes award in 2014 with the kinetic façade of the MegaFaces pavilions of the 2014 Winter Olympics in Sochi won the Innovation Grand Prix. With the Design Lion, however, an award from the main Cannes Lions competition is now coming to Basel for the first time, adding to the already bulging Trophy cabinet by Iart for what is probably the most prestigious creative award to date.

This is the first Swiss gold since Saatchi & Saatchi's Vangardist flyer 2015 - and even the first German-Swiss full success since the Turning sets by Leo Burnett in 2013.

The evening was less pleasing for Jung von Matt/Limmat: Although the starting position was promising with shortlist placements in the categories Design (once) and Media (three times) - all with the "Sound Book App" for Nordsüd Verlag - it remains for the time being with the Bronze Lion in the category Mobile awarded on Tuesday. (hae)

Swiss medal table Cannes Lions 2017, Stand Wednesday
Kind regards1
Jung von Matt/Limmat1
Table: Advertisingweek.ch
Swiss medal table Lions Innovation 2017
Jung von Matt/Limmat1
Table: Advertisingweek.ch
Cannes Lions 2017 Swiss results, as of Wednesday
OutdoorRetail, e-Commerce, Restaurants & Fast Food ChainsMcDonald's Mobile App: Bic MacMcDonald's SwitzerlandTBWA\ZurichBronze
McDonald's Mobile App: Fries
McDonald's Mobile App: Sundae
PREvents & StuntsReturn to transmitterPublic EyeKind regardsBronze
DirectTravel, Transport & LeisureVillage phoneGrisons vacationsJung von Matt/LimmatShortlist
MobileUtilitiesThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatBronze
DesignNon-commercial Exhibitions & ExperiencesLight friezeBuilding and Transport Department of the Canton of Basel-StadtIart BaselGold
DesignIllustration: Brand Environment & Experience DesignThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatShortlist
MediaUse of Audio PlatformsThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatShortlist
Use of MediaThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatShortlist
Use of Real-Time DataThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatShortlist
Entertainment for Music1Brand Sponsorship of a Music Event/Festival/Artist TourThe Yellow TourSwiss PostJung von Matt/LimmatShortlist (open)
Lions Innovation: Creative Data1Data TechnologyThe Sound Book AppNorth-South publishing houseJung von Matt/LimmatBronze
Part of the Entertainment Lions and Lions Innovation1

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