Little girl big time: The Grand Prix of the first Lions evening

In the categories PR, Outdoor and Glass the Grand Prix goes to "Fearless Girl" - one of the most favored campaigns this year. In Bowling Green Park near New York's Wall Street, McCann New York placed a statue of a fearless, self-confident girl in front of the famous bronze bull "Charging Bull" by Arturo Di Modica for International Women's Day. The bull, erected in 1989, symbolizes aggressive financial success. In the stock market, the term "bull market" stands for continuously rising prices.

The bronze statue of the girl was created by American sculptor Kristen Visbal and, on behalf of State Street Global Advisors, was intended to draw attention to the fact that the proportion of women on the boards of listed US companies is still negligible. The statue was only supposed to stand for a month, but was such a public success that New York Mayor Bill de Blasio announced in March that the "Fearless Girl" would stand in front of the famous bull for at least a year.

In the category Print & Publishing the Grand Prix goes to the winners announced in February on Werbewoche.ch presented Burger King campaign with the burning branches. With the real photos, the fast food chain reminded us that they have always relied on open fires when it comes to burgers. The remarkable work was created by the David Miami agency. Burger King used the appearance for a production and collected the prize - along with the agency - with king and princess.

In the category Promo & Activation the Grand Prix goes to the "Boost your Voice" campaign. In the US elections, the mobile phone provider Boost Mobile converted its own stores into officially authorized polling stations, enabling socially disadvantaged groups to vote quickly and easily. There are very few polling stations in these residential areas. The consequences are hours of queuing and a resulting low voter turnout. The campaign created by 180LA significantly increased voter turnout in the affected neighborhoods. (hae)