Five times gold and an evergreen at the ADC Awards 2017
The ADC Awards 2017 were presented in Oerlikon on Saturday. FCB Zurich, Iart, Publicis, Ruf Lanz, Shining Pictures and Leo Burnett can rejoice over gold.
When the leading creative minds of the Swiss communications industry meet, the focus is on the very highest quality. This year's Creative Week at the Zurich University of the Arts once again provided the ideal setting for this, during which not only first-class speakers such as Jessica Walsh and Paul Snowden revealed their secrets of success, but also the top-class jury of ADC Switzerland came together to judge the best advertising of the year.
Under the direction of ADC Switzerland President Frank Bodin, 27 jurors - including film director Michael Steiner and comedian Dominic Deville - reviewed a total of 655 works. Very few made it to the top, namely only the best of the best - and in a wide variety of categories. "The judging was fair. There were no casualties. There were heated discussions and arguments in search of the good and the best," says jury chairman Frank Bodin.
The gold work 2017:
FCB Zurich: "HC Davos - Gang Bingo"
Category Promotions & Events
https://www.youtube.com/watch?v=/ZXWnr6ihu_E
Iart: "Basel Art Museum - Light Frieze"
Creative Media Category
https://www.youtube.com/watch?v=/CPbep4JZ4Uc
Publicis: "Swiss - Made of Switzerland
Category Photography & Illustration
Ruf Lanz: "Animal in the Right - Garbage Bags"
Category posters
Shining Pictures: "Open Air Gampel
Category Movies
https://www.youtube.com/watch?v=/32kPihdnZNs
The only Evergreen won:
Leo Burnett: "WOZ - Leisten Sie sich eine eigene Meinung" (WOZ - Have your own opinion)
https://www.youtube.com/watch?v=/xkN9tvaLs8U
Two new categories: "PR" and "Students
For the first time, the ADC Awards judged the PR category, i.e. works that were conceived and realized with the aim of generating a positive response in the media or involving the same. The two best works each received a silver medal: "Love Life 2016" by Rod Kommunikation and "Search racism. Find truth" by FCB Zurich.
The Zurich University of the Arts also produces the highest quality. No less than two students were selected by ADC Switzerland as "Student of the Year" excellent:
"Highweh" by Marlo Limacher
"Highweh" is a web documentary by Marlo Limacher, which was created as part of a diploma thesis in the Cast / Audiovisual Media course at the Zurich University of the Arts. tells the tale of woe of a drug-addicted man named Reto, who became a victim of Zurich's open drug scenes in the 90s. In three episodes, which form the core of the web documentary, Reto goes to the places where he went through the hardest times of his life at that time. Highweh.ch
"The Wild Werner" by Alun Meyerhans and Michael Schwendinger
