Eleven projects nominated for the Marketing Trophy

Known as the Oscar of the Swiss marketing scene, the Marketing Trophy honors the most creative ideas and most successful marketing projects of the past year.


The prestigious prize will be awarded again in 2017. This time, eleven projects have been nominated for the trophy, which is awarded in three categories. The winners will be announced on March 7, 2017, as part of MarketingTag.

The top-class, interdisciplinary jury around President Dr. Peter Felser selected the most innovative and successful projects from the more than 40 submissions. The following have impressed with a high degree of innovation, consistent implementation and best results and are nominated for the Marketing Trophy 2017:

Category "Large enterprises":

  • Credit Suisse with the project "Viva - Access All Areas". Involved agency: Havas Zurich.
  • Feldschlösschen Beverages with the project "Feldschlösschen Braufrisch - A new beer for Switzerland". Involved agency: Wirz.
  • Mazda (Suisse) with the project "Mazda Speed Dating - The Dating Revolution". Involved agency: JWT/Factory.
  • Migros Cooperative Union with the project "Alnatura". Involved agency: Rod Communication.
  • Raiffeisen Entrepreneur Center with the project "Establishment of Raiffeisen Entrepreneur Centers as a marketing tool for corporate banking". Involved agency: Tomcat.

SME" category

  • Appenzell cheese with the project "The recipe remains secret - Sustainable integrated brand management". Involved agency: Contexta.
  • Switzerland Tourism and association Grand Tour of Switzerland with the project "Grand Tour of Switzerland". Involved agency: Havas Zurich.
  • Zurich Chamber Orchestra (ZKO) with the project "Great feelings 2015 / 2016". Involved agency: Havas Zurich.

Non Profit Organization Category

  • Aero Swiss with the project "Brand and Marketing". Involved agency: Skipp Communications.
  • Pro Juventute with the project "Awareness campaign: cyber bullying & sexting". Involved agency: TBWA Switzerland.
  • ZSC Lions / ZLE Operation with the project "Key players (voting campaign for the won referendum in the city of Zurich for the construction of a new ice hockey arena)". Involved agency: Serviceplan Public Relations.

Outlook for Marketing Day 17

Next year's Marketing Day will be held for the first time with a new event concept: Under the motto "The dead thread - digital turns everything upside down", Marketing Day at the KKL Luzern will focus on digital transformation. As an integral part of the Swiss Marketing Forum with "digitalization" as its annual theme, Marketing Tag brings people, brands and the future together in a new way.

The usual high-caliber keynotes will be supplemented by workshops, master classes and talking circles, which will focus on exchange, networking and practical learning. As in previous years, the event will be moderated by Susanne Wille, reporter and presenter for the political magazine Rundschau.

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