Swiss Dental Journal wins Q-Award
At the Trend Conference on Professional and Specialized Media, the Swiss Dental Journal was able to convince the Q jury with its outstanding publishing performance. The magazine impressively shows how even an association magazine can survive in the modern media world.
Jean-Pierre Ritler (Q-Award Jury), André Alexander Zeiger, AZ Medien (Swissmom.ch), Rudolf Brosi, Head of Trade Media Ringier Axel Springer (Swiss Dental Journal), Andreas Häuptli (Q-Award Jury). Photo: Thomas Stuckert, Werbewoche.
The Swiss Dental Journal provides contributions on a scientific basis for the professional development of the dental profession and informs eleven times a year about current events in the field of dentistry, medicine and the professional policy of the Swiss Dental Association SSO. Today, a skilful mix of print and online media is used. Online offers. All articles can also be shared by users on Twitter, Google+, Youtube or by mail.
Swissmom.ch as second winner
From its origins, the Q-Award regulations are geared towards print publications. Swissmom.ch nevertheless applied and was the first online medium to come close to the Q-Award winner's podium. The performance of Swissmom.ch is convincing all along the line. Competent and well-prepared content with a high user value, a clear navigation as well as a strong reader forum where a lot of real dialog takes place. Added to this is the skilful linking with social media and a strong newsletter. To honor the outstanding performance of Swissmom.ch, the jury decided to present a special recognition this year in the form of the first-ever "Outstanding Digital Trade Publication" award.
