Jean-Pierre Ritler (Q-Award Jury), André Alexander Zeiger, AZ Medien (Swissmom.ch), Rudolf Brosi, Head of Trade Media Ringier Axel Springer (Swiss Dental Journal), Andreas Häuptli (Q-Award Jury). Photo: Thomas Stuckert, Werbewoche.
The Swiss Dental Journal provides contributions on a scientific basis to the continuing professional development of the dental profession and informs eleven times a year about current events in dentistry, medicine and the professional policy of the Swiss Dental Association SSO. Today, a skilful mix of print and online media is used. Online offers. All articles can also be shared by users on Twitter, Google+, Youtube or by mail.
Swissmom.ch as second winner
From its origins, the Q-Award regulations are geared towards print publications. Swissmom.ch nevertheless applied and was the first online medium to come close to the winner's podium of the Q-Award. Swissmom.ch's performance is convincing across the board. Competent and well-prepared content with a high user value, a clear navigation as well as a strong reader forum where a lot of real dialogue takes place. Added to this is the skilful linking with social media and a strong newsletter. In recognition of Swissmom.ch's outstanding performance, the jury decided to present special recognition this year in the form of the first-ever "Outstanding Digital Trade Publication" award.