Rush to Iseltwald: PostBus recommends alternatives

PostBus is responding to the influx of South Koreans to the small village of Iseltwald on Lake Brienz BE. With Postbus stickers, screens and a Korean website, it is also trying to make other public transport lines in the Bernese Oberland appealing.

(Pictures: Postbus)

Iseltwald, which has become a hotspot thanks to a Netflix TV series, is booming more than the small village would like, PostBus announced on its website. PostBus is now directing visitors to other destinations with its first campaign in Korean.

Via window films in the double-decker Postbus, on double screens and at the bus stop in Iseltwald, Korean guests are directly connected to the bus via QR code. led to the website. Under the motto "Discover more", you can find out more about other destinations that you can reach on a day trip from Interlaken BE.

Postbus has set up a landing page in Korean.

Pass journeys in the Central Alps, the Rosenlaui line, the Wilderswil-Saxeten and Lauterbrunnen-Isenfluh routes are highlighted. Koreans also pay half price on the Rosenlaui line with the Jungfrau Railways "Dong Shin VIP Pass".

More visitors from India soon?

Iseltwald is overrun after a key scene from the Korean series "Crash Landing on You" was filmed on the jetty there. In 2019, almost 90,000 people traveled from Interlaken to Iseltwald by Postbus every year. In 2023, there were three times as many. The majority of these are tourists or series fans.

After chaotic scenes in the village last year, coaches now have to reserve parking spaces. Series fans also pay a five-franc selfie fee for access to the pier. PostBus set up an express line and deployed double-decker buses.

Postbus expects more and more Indian guests to travel to Iseltwald in the future. The cult series from South Korea can now also be streamed in their language on Netflix. (SDA/swi)

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