Ringier Group drives digital transformation forward

Petra Ehmann, currently Chief Innovation Officer of the Ringier Group, will expand her responsibilities as of January 1, 2024 to include the Group-wide coordination of AI initiatives. The aim is to further drive innovation and digital transformation throughout the company. This applies to all 19 Ringier countries.

Marc Walder, CEO Ringier AG: "In her new role as Chief Innovation & AI Officer, Petra will support the Executive Board in defining and implementing the Group's AI strategy and coordinate AI initiatives within the Ringier Group. This strategic move reflects Ringier AG's commitment to using AI to improve its products, services and operational efficiency. This organizational and strategic move underscores Ringier's commitment to leveraging innovation and AI as key enablers for the company's future."

Before Petra Ehmann joined Ringier AG as Chief Innovation Officer in September 2022, she worked at Google for nine years. Most recently, as Global Head of Product Partnerships, she was responsible for Google Maps augmented reality products. Prior to that, she led new EMEA partnerships in Google's Emerging Business Development Unit Ads & Commerce and held key positions at Google Maps in EMEA and Google Finance in EMEA and APAC. In January 2023, Petra Ehmann and her innovation team launched Ringier X, a group-wide accelerator. Ringier X offers all Ringier employees a space to test, optimize and launch promising product ideas. The aim of Ringier X is to shape the future today.

Optimize content delivery

In addition to innovation, AI is also an important topic for Ringier. At the Speak event to present the annual report in May 2023, Marc Walder announced that Ringier will use the opportunities offered by AI to optimize content delivery, personalize the user experience and create innovative solutions that meet the changing needs of its target groups and partners. To this end, binding AI guidelines were introduced for Ringier's three core business areas Media, Sports Media and Marketplaces across all countries and an operational AI Board was established. In addition, Ringier introduced an AI Advisory Board with international specialists in the field of artificial intelligence at the end of August 2023.

In her role as Chief Innovation and AI Officer, Petra Ehmann will report directly to the CEO of the Ringier Group, Marc Walder. She will work closely with all members of the Group Executive Board and local CEOs, technology and data experts as well as all business units of Ringier AG to jointly identify opportunities for AI integration, develop AI-driven solutions and ensure that the company maintains its leadership in AI innovation.


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