With the relaunch of the websites of all business units and departments, the Kestenholz Group at the same time take a step forward on their way to becoming a digital car dealership. For this reason, Yellow's assignment was not limited to design aspects, but also included the transformation of physical services into the online world. This includes the "James", which has been authoritative in the internal support of customers for many years and which welcomes visitors when they enter the website.
The website, developed by the UI/UX specialists at Yellow, impresses with its mobile-first approach, its visual clarity and the striking use of typographic elements. The mega drop-down menu guides visitors to the content they are looking for with a clear selection without unnecessary clicks. For the technical concept, the technical project management and the programming of the front end and interfaces of the new website, Yellow worked together with CS2 AG from Sissach.
Following the successful launch, the Kestenholz Group is tackling the next stage in the digital transformation of customer and market communication with the two partners.