Textshuttle with new CI from Made Identity
Bringing AI to life and making Textshuttle's qualities more tangible: These are the goals of Made Identity's rebranding for the AI translation solutions provider.
Textshuttle has been offering AI-based translation solutions for companies since 2017. Customers of the University of Zurich spin-off include Migros Bank, Swiss Life, Mobiliar and Obi Group. As it grows and opens up its offering, Textshuttle decides to develop a new brand identity.
The identity is being rethought and rebuilt from the ground up. Responsible for the rebranding is the Zurich branding agency Made Identity, which accompanies Textshuttle from the first question to the launch. The declared goal was to make Textshuttle's qualities tangible in both communication and product.
AI brought to life
The new brand identity aims to bring the AI in the figurative mark "Tex" to life. In its initial form, "Tex" symbolizes a T for text shuttle. In the application, the shape is animated. It communicates, makes performance visible and the AI tangible. In this way, "Tex" becomes a point of contact for users.
Another focus of the brand is the user interface of the translation tool. The declared goal is to offer users a product that is as straightforward as possible. Textshuttle is based on the most intuitive form of juxtaposing content: the book. The interface puts the maximum focus on content and makes the workspace as large and intuitive as possible for users. The word and the discussion should receive the greatest possible attention.
Responsible at Textshuttle: Lucas Seiler (CEO), Samuel Läubli (CTO), Simona Todesco (COO). Responsible at Made Identity: Georg Gadient (Strategy), Adrian Glatthorn (Creative Direction), Jan Keller, Leonie Wild (Consulting), Mauro Simeon, Bettina Gugler (Design).
