Kingfluencers expands B2B influencer marketing division
In the future, the social influence agency will also support B2B customers in their search for suitable brand ambassadors and has built its own platform for this purpose, which works with the help of AI.
While B2C influencer marketing is well advanced and companies are increasingly relying on influencers and creators for their customers, influencer marketing in the B2B sector has also been gaining momentum for some time. More and more companies and marketers who only target business customers are discovering the effectiveness of influencer marketing.
Social influencer agency Kingfluencers is set to expand into the B2B space. Together with a specialized tool from US tech company Kcore Analytics and Kingfluencers' expertise, B2B companies can now elicit the right people for their marketing campaigns on Linkedin, Twitter, blogs and podcasts. But also on social media platforms like Instagram, Facebook or Tiktok, B2B companies can find the right ambassadors for all marketing projects with the help of Kingfluencers' internal platform.
Kcore Analytics uses artificial intelligence and social network structures to find different people who have a great digital influence or who are experts in a specific field. Identifying the right personalities in B2B is a challenge, because here you address more critical people than in B2C. To speak about a company in public, you need authenticity and credibility.
