Process implements first digital annual report for PK Rück
The life insurance company PK Rück celebrates its 18th anniversary - with cake and 18 animations for the first digital annual report. The Process agency is responsible for the implementation.
PK Rück has come of age - and an adult appearance now includes a digital business report. As a basis for this, Process developed a microsite concept that can also be used in future years. In addition, as previously in the printed editions of the annual report, there is an integrated creative concept designed to make visible what makes the company tick.
This year, everything revolves around the life insurance company's 18th birthday and exactly 18 things that play an important role at PK Rück - and that no one would want to do without.
Responsible at PK Re: Christoph Curtius (CFO). Concept, text and implementation: Process. Programming: Dream Production.
