Four reasons for data-driven communication
Data-driven communications can be a valuable tool for creating effective and relevant content that supports strong relationships with the targeted audience. Maz cites four key benefits.
1. better creation targeting
By analyzing data from within the company, AI-powered sources, online behavior, and engagement metrics, the targeted audience can be better understood. Based on this, content can be created that is more relevant to the audience's interests and needs.
2. improved measurement
By tracking the performance of your own content in real time and measuring its impact on the target audience, the optimization process can be accelerated. This also helps to make data-driven decisions.
3. efficiency increase
With data-driven prioritization of resources, content creation activities can be focused on the most impactful channels and content, and the best results can be achieved with the least effort.
4. improved reputation management$
Data-driven communications can help monitor and develop one's online reputation by providing insights into how the target audience perceives one's brand and indicating potential roadblocks that would require a response.
Data-driven creation methods can create more effective and impactful content, build stronger relationships with target audiences, and more easily achieve personal and corporate communication goals.
The Maz School of Journalism in Lucerne teaches in the Compact course on data-driven communication Methods and tools to continuously develop one's own content and tap into new potential.
