The electricity grid is the great unknown in the public discourse on security of supply and Switzerland's energy future. The national grid company Swissgrid is therefore intensifying the dialogue around the Swiss grid under the motto "The grid concerns us all". Scholtysik is entrusted with the conception and implementation of this dialogue offensive.
The past few months have reminded the Swiss population how important a secure power supply is for Switzerland. However, most people are not aware of the importance of the power grid - alongside power generation and consumption - as the backbone of supply security. This is where the dialog offensive on the grid of the future, which Swissgrid developed together with Scholtysik, comes in. In the first few days, numerous Swiss media have already taken up the topic, according to a press release.
Content hub and explainer film
To kick things off, numerous personalities from the worlds of politics, business, science and society express their views on the importance of the power grid for the future of the country in short videos. At the same time, a Content Hub everything worth knowing about the necessary further development of the Swiss extra-high voltage grid in one place. The centerpiece is a short explanatory film that makes complex power grid planning easy to understand even for non-experts.
The #UnserNetz dialog campaign is scheduled to run for several years. In addition to online activities, appearances at public events in all regions of Switzerland are planned. Institutions and companies from the entire energy sector support the campaign, which accompanies the current long-term planning of the Swiss electricity grid. Scholtysik won the mandate from Swissgrid for the "Strategic Grid 2040" project around the conversion and expansion of the national extra-high voltage grid last year. In collaboration with its partner agency Kommunikationsplan, Scholtysik is handling strategy, conception, editing and copywriting, UX and UI design, graphic design, motion design, video production and scenography.