Martin Fourcade becomes global brand ambassador for Odlo

The well-known biathlete will represent the functional apparel brand as an ambassador in the future and will also work on product development.

Odlo today announced its partnership with Martin Fourcade as its newest global brand ambassador. The French Olympian will collaborate with Odlo on a number of projects over the next four years; including events, product development and various brand campaigns, the company said.

Since his retirement from professional sports in March 2020, the biathlete has devoted himself to other outdoor activities. Both Odlo and Fourcade are known for their long-standing association with cross-country skiing. Since his World Cup debut in March 2008, Fourcade has made a name for himself with 186 podium finishes and five Olympic victories, while Odlo outfitted 25 nations with the first base layer made of 100 percent synthetic fiber at the 1972 Sapporo Olympics. Now Fourcade is expected to help make even more everyday athletes aware of the performance apparel.

New era at Odlo

The four-year partnership with Fourcade as brand ambassador heralds the start of a new era. Having already appointed a new CEO and head of marketing in recent months, Odlo is now looking to forge a new path, working with a range of peers and athlete:s to drive brand awareness and unlock new growth opportunities. The current agreement runs until December 2026.

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