FS Parker repositions Trojka as "easy mixer brand" with new look
FS Parker designs the repositioning as an "Easy Mixer Brand" for Trojka, the spirits brand of the traditional Swiss company Diwisa, and launches the new, international digital presence.
With the central motto "The Easy Mixer," the target group of 18- to 35-year-old vodka and liqueur fans should find their way to their favorite moment quickly and easily - whether it's for an after-work drink or a theme party. Together with Diwisa, the agency has now developed the wordmark for the Easy Mixer concept, which is so simple that it takes just three steps to create a drink. "How to mix" suggestions for mixing classic drinks as well as new more exotic aperitifs form the backbone of the new look FS Parker is now launching for Diwisa. The agency started with mix booklets that highlight the product benefits and reduce the complexity of cocktails to a minimum. This is accompanied by social media snippets on Instagram and Facebook that communicate and live "Drinks made as Easy as 1-2-3" in simple steps.
About filter to drink
FS Parker recently launched the new, international website for Trojka. Using the filter function, everyone can find the cocktail and long drink to his or her taste and order them directly from the affiliated store.
Responsible at FS Parker: Hannes Sigrist (Executive Creative Director & Founding Partner), Christoph Schmidt (CEO & Managing Director), Noelia Blanco (COO & Key Account Director), Michaela Aerne (Consultant & Project Management), Danielle Guye (Junior Project Manager), Toni Pihlaja (Art Director & Senior Motion Designer), Mascha Schweizer (Graphic Designer), Marvin Osenda (Graphic Designer); Responsible at Diwisa: Rebecca Mathys (Brand Manager Trojka & Trojka Energy), Claudio Lobosco (International Brand Building Director); Responsible at Offline GmbH: Patrick Durrer (Developer, Designer & Owner).
