Sofie conceives and realizes the appearance of the practice Seeau
The Zurich design agency Sofies Kommunikationsdesign creates and develops the appearance of the newly founded practice Seeau - Psychotherapie Zürich Enge.
The agency Sofies Kommuikationsdesign has designed and implemented the communicative appearance of the newly founded practice Seeau in Zurich. The practice's services are aimed at children, adolescents, adults and couples. The visual appearance is based on the jointly evaluated and defined key values of the practice: approachable, feel-good, benevolent, trustworthy and emotional.
Sofies Kommunikationsdesign has developed the appropriate brand strategy for this. The visual appearance conveys a stable and honest basic attitude. On the one hand, the white space conceived in terms of content leaves room for the unobtrusive and calm appearance; on the other hand, it stands for the open nature of the therapists - for any challenges. The logo is also simple and subtle. The font, specially modified for the logo, reflects the philosophy of the practice - calm, reserved and benevolent.
With the establishment of the practice, the following was implemented in the first phase: Naming, Brand Identity, Brand Design, Stationery, Website.
Responsible at Praxis Seeau: Andreas Studer (Practice Manager), Claudia Hänggi (Practice Manager), Ivana Bernaschina (Practice Manager), Zehra Celik (Practice Manager). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Consulting, Strategy), Anja Meier (Design), Luca Fontana (Text), Pasquale Li Voti (Consulting, Digital), Luca Moor (Head of Code), Melissa Federer (Code).
