Kargo explains the Alliance SwissPass in 140 seconds

The Bernese agency Kargo was able to convince the Alliance SwissPass with a stringent and clearly structured storyboard. The result is an illustrative explanatory film that explains the organization simply in 140 seconds, both visually and in terms of content.

The Alliance SwissPass is the public transport industry organization that is largely unknown to end consumers. As an association of 250 transport companies and 18 associations, it is committed to harmonized and comprehensible fare regulations, modern and attractive sales solutions, and customer-oriented product ranges throughout Switzerland. But that is just the tip of the complex iceberg.

Reduce to the Max

In close cooperation with Alliance SwissPass, Kargo untangled the tangled thicket of seemingly incomprehensible organizational structures and broke down the entity into the relevant core tasks. The result was a stringent script as the basis for a detailed but easily understandable explanatory film.

The emphasis was not only on simplicity of content, but also on visual reduction. With the film, the Alliance SwissPass wants to provide easy access to ÖV Schweiz and insights into its everyday work.


Responsible at Alliance SwissPass: Thomas Ammann (Head of Communications / Media Spokesman); Responsible at Kargo Communication LSA: Christoph Balsiger (Creative Direction), Pasquale Herren (Illustration) Konrad Mazanowski (Motion Design), Roman Sterchi (Concept and Project Management).

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