Creativity is authenticity A sonorous title, a simple sentence, and yet - a deep truth: How advertising legend Sir John Hegarty reminds us of the essence of our creation. You need to be logged in to view this content. Please Log In. Not a Member? Join Us Annual subscription "Online CHF 72.00 incl. VAT Add to cart 3 month subscription "Online CHF 18.00 incl. VAT Add to cart