Schroten and Nagra launch 100-year project - with storytelling
This fall, it will be communicated where Nagra's Swiss deep geological repository is to be built - by means of storytelling, supported by the Schroten agency.
The Swiss project of the century of the National Association for the Disposal of Radioactive Waste, Nagra for short, is thus entering a decisive phase - and this is to be accompanied by a special communications project. The concept for this was developed by Nagra together with the Zurich-based communications agency Schroten.
"With Michèle Roten, Adrian Schräder and the rest of the Schroten team, we have found partners who critically accompany our work and develop a sound communicative product from it - in short, exactly what we were looking for," comments Patrick Studer, Head of Communications at Nagra, on the agency's choice. "We are looking forward to an intensive thematic discussion."
"The topic of radioactive waste has very many dimensions," Michèle Roten, co-founder of Schroten, is quoted as saying about the new customer connection. "It is as much about emotions as it is about science, technology, political processes but also ethical and moral social issues. We're looking forward to illuminating many different aspects as part of this project."
The first measures of the cooperation are to be seen as early as mid-2022, Schroten announces.
