The Gisler Protocol is now an association

The Equality Initiative Gisler Protocol is now an association. On Tuesday, June 14, it was founded at Aroma in Zurich Oerlikon.

The Gisler Protocol Association Board (from left to right): Kathrin Leder, Flavio Dal Din, Nina Bieli, Yvan Rielle, Karin Knapp, Matthias Kiess , Laura Jenny, Andrea Heller. (Photos: Samir Benkhachan, Aroma)

81 founding members participate. Around 70 people were present at the event, who unanimously elected the association's board: President is Nina Bieli (Agency Communiation Director Jung von Matt) , Matthias Kiess (\TBWA) serves as Vice President, Andrea Heller as Actuary, Flavio Dal Din as responsible for communication, Karin Knapp (Aroma Events) as responsible for events. Yvan Rielle (Polsan) is representative of the Bern region, Laura Jenny (Agence Trio) representative of French-speaking Switzerland, and Kathrin Leder represents Leadin Swiss Agencies (LSA).

The Gisler Protocol advocates for the multifaceted representation of gender in communication and marketing, and especially in advertising. This is not just about equality, but about the equal value of different lifestyles.

Doris Gisler Truog becomes honorary member

The initiative is dedicated to Doris Gisler Truog, a canvasser whose campaign from 1969 onwards contributed significantly to the introduction of Swiss women's suffrage. She was appointed honorary member at the foundation.


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