3D Universe: Interpunkt Realizes KSA Annual Report 2021
In order to convey the versatility of the Kantonsspital Aarau KSA in a playful way, Interpunkt further developed the interactive responsive 3D universe for the 2021 annual report. The digital solution was implemented according to the mobile-first approach.
Following on from the 2020 Annual Report the managers of the Aarau Cantonal Hospital KSA and the Interpunkt agency from Suhr have created detailed 3D islands in regular meetings to represent twelve areas of competence of the hospital. The different islands provide information about the main focus per area in combination with the relevant figures of the past business period. For selected topics, the agency internally designed and produced informative short videos.
Intuitively navigate between the theme islands
Users have a choice: They can move intuitively between the thematic islands and discover the details by zooming in, or they can be guided by means of navigation. A media mix of videos, infographics, images and texts is designed to provide a quick overview of the 2021 financial year. The 3D solution also serves as a media platform. The moving images and 3D scenes are deliberately designed so that they can be used for other channels such as the website or social media.
Key stakeholders such as journalists, politicians, partners, referring physicians, and public administrators were informed about the key figures via a mailing flyer. A QR code led them directly into the 3D universe. Julien Buro, Head of Marketing and Communication at the KSA, is pleased with the positive feedback from both internal and external stakeholders: "It fills me and my team with pride that the KSA has realized something so innovative.
Through this digital solution, the KSA was able to gain followers on other channels as well as generate calls and further conversions. Interested parties can view the 2021 highlights at Ksa2021.ch discover
Responsible at KSA: Julien Buro (Head of Marketing and Communications), Isabelle Wenzinger (Head of Public Affairs & Media Relations), Chiara Restani (Marketing & Communications Intern). Responsible at Interpunkt: Fabian Koch (concept, consulting, film production), Christoph Zimmermann (concept, graphics, 3D), Daniela Lanz and Caroline Bannwart (content), Guzman Bellon (programming).
