Seed and Swiss Life talk about self-determination and pension provision

Seed has produced a film for Swiss Life on the subject of self-determination. It is primarily aimed at employees.

Seed und Swiss LifeFor several years now, Swiss Life's communications work has been consistently geared to its corporate purpose "Swiss Life helps people to lead a self-determined life". The company starts the new year with local kick-off events. More than 10,000 employees take part.

2022 year, employees were shown a special film. During a cab ride in Hanover, Paris and Zurich, fundamentally different people express their views on the connection between self-determination and pension provision. In this way, the film invites employees to consider their role as companions to their customers. At the same time, it is a thank-you to the employees for putting Swiss Life's corporate purpose into practice every day.

Seed developed and realized the film in close cooperation with Swiss Life. The film was directed by Simon Steuri.


Responsible at Swiss Life: Christian Pfister, Michael Preisig. Responsible at Seed Audio-Visual Communication: Simon Steuri (director), Andreas Szentkuti (concept), David Haisch (casting), Marc Bachmann (camera), Peter Gerhardt (production manager), Bastian Hertel (production manager), Felix Courvoisier (producer).

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