The aid organizations "Bread for All" and Heks have merged because, as organizations of the Protestant Reformed Church, they want to complement each other in their work and have a holistic impact. The merger is intended to create an effective and efficient work that can sustainably exist in an increasingly competitive market. Together, they will be able to enter a changing future stronger than before and thus stand up for their goals and values in the long term.
A pitch was invited for the new appearance of the merged relief organization. The task was to find a name that does justice to both sides and continues the success story and trust. In the next step, the name is to be visualized with a new logo that communicates the merger naturally and concisely.
Erdmannpeisker was able to convince in the pitch with a clearly structured clarification and a simple solution. In the newly developed approach, the agency combines the different, concise and learned elements of the two logos into a whole. Heks is the name of the merged relief organization and "Brot für alle" was added as a claim to the name. The six eras of "Bread for all" were newly integrated into the Heks logo. This resulted in a sensible and concise combination, which should also be easy to use in implementation and demonstrate a clear commitment to the merger.