MRB realizes the booklet "Directcases 2021" for the postal service
Direct marketing became increasingly important during the Covid pandemic. The Zurich agency Metzger Rottmann Bürge produced the booklet "Directcases 2021" for Swiss Post.
In the Covid-ridden year 2020 and the associated retreat to the home office, direct marketing turned out to be the secret hero of communication. Dialog measures that surprised with relevant thoughts and charming ideas during the lockdown got the attention and goodwill of the people at home. The crisis has given communication and dialog marketing a change of perspective and thus even more quality. More mindfulness, intensity and creativity. Less banality and gimmick.
MRB has produced the booklet "DirectCases 2021" on behalf of Swiss Post, highlighting ten off- and online dialog campaigns that have used the crisis as an exemplary opportunity. The booklet "DirectCases 2021" is available now. digital as PDF file as well as in printed form free of charge.
Responsible at the post office: Olivia Ballini (Communication & Management, Media & Advertising Market), Sigrid Di Santo (Communication, Publications Print/Online). Responsible at Metzger Rottmann Bürge: Roman Steinacher (consulting), Marco Donada (creation), Bruno Breitenmoser (production).
