Boostr for Humanitas: People with disabilities dance the Jerusalema Dance Challenge
There were no airplanes, thermal imaging cameras or "fancy" uniforms. The film production was also more time-consuming than others. But the film, which Boostr made for the disabled aid organization Humanitas, is a heart-warming dance project that focuses on people with disabilities and their huge enthusiasm for music.
The Humanitas Foundation in Horgen offers adults with disabilities a wide range of work and educational opportunities as well as places to live. Back in spring 2021, Humanitas contacted the Boostr agency from Zwillikon with the idea of producing its own Jerusalema Dance Challenge film together with the foundation's residents and employees. Not to put another Jerusalema film online, but to offer clients and employees an unforgettable community experience.
Boostr has been working for the foundation for several years, producing the corporate images for the annual reports. The agency knows many of the residents personally by name and has been able to build up a good relationship with each individual over the years and experience many emotional stories.
The project was to focus on just one topic: Pure emotion and a beautiful story for the clients of the Humanitas Foundation. A film that covers all areas of the foundation and in which everyone can participate.
According to Boostr, the planning and implementation differed significantly from any other film production. Although clear tasks were assigned, the film production was ultimately characterized by spontaneity and individuality. Concrete dance steps, sequences or choreography were practically impossible to plan - with the exception of the employees. So Boostr simply let the cameras roll and captured the residents' enjoyment of the music.
The result is a film that reflects how well the residents received and participated in the project.
Responsible at the Humanitas Foundation: Urs Ammann (Managing Director). Responsible at Boostr: Markus Mallaun (camera & editing); Serpil Mallaun (production management).
