Spinas Civil Voices takes babies and bears into the countryside for ZVV campaign
The emotionally designed new campaign by the Zurich agency Spinas Civil Voices is intended to emphasize the character of public transport in Zurich as an environmentally friendly and therefore forward-looking means of transport.
Although public transport in Zurich is over a hundred years old, the streetcars, suburban trains and buses of the Zurich Transport Association (ZVV) definitely see themselves as the means of transportation of the future. They all produce less exhaust fumes, less particulate matter and less noise than private transport.
At a time when global warming is becoming an ever greater problem, the ZVV offers climate-friendly solutions with its fleet - so it is more important than ever to get on and change. This message is currently being conveyed by a widespread poster, print and online campaign created by the environmental specialists at Spinas Civil Voices.
Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing, Communications). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler, Miriam Fischer (creation), Nicolas Stark (moving image), Tullio Tomasini (consulting), Simon Opladen (photography), Remo Stoller (image retouching)
