TMI swirls holograms for New Coke Zero
Trade Marketing Intelligence developed a brand experience concept for Coca-Cola HBC and staged the New Coke Challenge "Best Coke Ever?" live at Zurich's main train station, in five shopping malls, at 45 sampling locations and at more than 150 in-store activations over the past few weeks.
The eye-catcher and crowd-puller of the live promotion was the interactive Hypervsn slot machine with the hologram symbols swirling in space. According to TMI, 150,000 passers-by took advantage of the offer to test the #bestcokeever.
Responsible at Coca-Cola HBC: Andreea Apostol (Head of Trade Retail Marketing) David Züricher (Digital Innovation Manager), Gabi Stojkovic (Customer Marketing Manager). Responsible agency: TMI Trade Marketing Intelligence. Creation: Caroline Breitenmoser Consulting: Sandro Wegmann, Janis Rack. Shopper Activation: Alban Haas. PlanningSamira Erni, Tessa Vogel.