Otfried Jarren as guest in the eighth ComSumCast

The ComSumCast talks to communications experts and journalists. This time, however, the focus is on Otfried Jarren, a professor of journalism. He lectures at the University of Zurich.

Otfried Jarren (left) in conversation with Reto Lipp. (Image: Felix Aeberli)

Otfried Jarren is a communications scientist and professor at the Institute of Mass Communication and Media Research at the University of Zurich. At the same time, he is also president of the Federal Media Commission, which advises the Federal Council on media issues, until the end of September.

How have the classic media, but also the social media, coped with the issue of Corona? Is there an urgent need for stronger media promotion in Switzerland? Has the importance of social media increased again in Corona times? Is journalism still a desirable profession today? And what is the role of journalism in general in an increasingly fragmented society?

Otfried Jarren, together with Reto Lipp, analyzes today's media landscape and points out the trends of the future.

At ComSumCast journalist and moderator Reto Lipp talks to pioneering minds from the media and communications industry. The topic: How is the Corona pandemic affecting the industry? The podcast is the replacement for the Communication Summit of the ZPRG (Zurich PR Society) and the ZPV (Zurich Press Association). Due to the pandemic, the annual event at ETH Zurich is cancelled. A new episode of the ComSumCast is published every month. The ComSumCast is also available on Spotify and with Apple Podcasts to listen to. It is produced by Werbewoche.ch/m&k editor Christoph Soltmannowski.

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