Pink for Schulthess: as if freshly washed
A year ago, Rosarot gave the Schulthess brand a new direction with the claim "Turning for joy. This is now visually evident across the entire brand presence. After the redesign of the brochures and the implementation of an award-winning trade show appearance, the next wash now followed: The website was completely refreshed and the logo given a makeover.
Since 1845, Schulthess has wanted to simplify everyday life for its customers by finding new ways to do things. This goal should also be made clear visually across all communication measures. Under the mantle "Turns with joy", the Schulthess website now also presents itself in a modern guise. The name says it all: the new website is playful in a circular way and has a lot of movement. Despite a lot of content, it scores with a great overview and literally brings the claim to life.
Over 1000 subpages and many animations
One of the main requirements of the new appearance was to show the aesthetics, functionality and user-friendliness of Schulthess also on the new website, which contains over 1000 subpages. Visually streamlined and based on a completely new wireframe concept, every user is now guided intuitively, receiving all the answers to their questions in no time at all. The visual trademark of Schulthess equipment - the reduced design of the angular and chrome-plated doors - also runs through the entire website, accompanied by numerous animations designed to keep the user happy. To underline the premium quality of Schulthess machines, the big words of the headlines and the wide-ranging, SEO-optimized content are also used in an ambiguous sense. The facelift of the logo completes the realignment of the corporate identity, which is now being driven forward by Rosarot through the design of further brochures.
Responsible at Schulthess Maschinen: Nicole Thier (Head of Marketing), Yunus Akgül (Online Manager). Veresponsible at Rosarot: René Karrer (Creative Direction), Labinot Gashi (Digital Direction), Isabelle Niemann (Digital Consulting), Pascal Knill (Consulting), Florian Fleischmann (Art Direction), Andreas Steiner, Jonas Hartmann (UX), Fabio Montefiori, Stephanie Steimer, Flavia Hänni (DTP), Dirk Schilling (Text).
