Numerous agencies submitted their concepts for the pitch and competed for the multi-year Marionnaud budget. Finally, Marionnaud Brandsoul was awarded the contract. The agency was able to convince with its overall concept. This is the second time that Marionnaud has chosen Brandsoul as its agency of choice.
"When awarding the pitch, it was important to us that we are understood as a brand and can access a broad spectrum of expertise from our partner. With Brandsoul, we have an agency at our side that has already proven many times in the past how brand experience can be successfully implemented according to the spirit of the times. We are therefore looking forward to continuing our cooperation and are sure that together we can make a difference," Martina Müller, Customer Experience & Marketing Director, was quoted as saying.
The multi-year mandate includes the design of national POS promotions, mailings, leafets, posters and the development of icons. Furthermore, the production of animated visuals, radio spots and event concepts is planned.
"We are of course very happy that we could convince again with our creativity and know-how and that we can continue the already existing cooperation. Marionnaud is a highly interesting and agile brand that inspires us very much," says Carole Ramuz, CEO of Brandsoul.
The first works will be realized already in April.