Peter Metzinger gives up Business Campaigning and founds Mr. Campaigning

As Mr. Campaigning, Metzinger supports companies, associations and other organizations in dealing with crises and complex challenges in the areas of corporate management, marketing, communications and politics. If necessary, he draws on a network of specialists and partners to put together the optimal team in each case, he writes in a statement.

"Where others see only two ways, there is often a third," says the author of the standard work "Business Campaigning," organizer of the Campaigning Summit Switzerland and campaigning pioneer in Switzerland. "That's one of the guiding principles that guides us."

Mr. Campaigning emerges from the former The Reputation Rescue Company by means of a name change. According to Metzinger, Business Campaigning will be sold or liquidated after the last orders have been processed. 

The move was prompted by the observation that Metzinger had been referred to and presented as "Mr. Campaigning" again and again for twenty years, and more and more frequently in recent years. When you get such clear feedback from the market, you can't ignore it, so his wife suggested that you rebrand yourself under this name. The form of a stock corporation was then the ideal solution, he says, because it offers the possibility of bringing partners on board.

According to Metzinger, he is called Mr. Campaigning, but the real Mr. Campaigning was his teacher in the eighties and nineties. After Metzinger went into business for himself in 1998, Mr. Campaigning disappeared. Since then, there have been repeated reports of sightings in crisis areas, usually shortly before the end of the crisis, but nothing is known for sure. Currently he is said to be in the Amazon. Commitment to a good future for humanity has always been an essential part of Mr. Campaigning's mission. That's why supporting innovation is also a real concern for him, says Metzinger. This includes the fact that, together with National Councilor Martin Bäumle and ETH Professor Anthony Patt, he recently developed a proposal for an airline ticket levy, which was the first proposal to receive support from environmental representatives as well as Zurich Airport and Swiss, as the NZZ on Sunday reported.

Based on an interview in 20 minutes on the current crisis at Credit Suisse, it was decided today to bring forward the publication while work continues in the background on the new corporate design and a new website.