Health insurance company Swica opts for Wirz

Wirz secured the advertising budget of the health insurance company Swica from Winterthur in a multi-stage pitch process.

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The decisive factor for the decision was the clear vision that the agency had developed. "Wirz developed a creative and catchy central idea from the strategic guidelines," emphasizes Michael Schneider, Head of Marketing at Swica. "Their campaign idea represents a return to what is essential in life: health. I'm exceptionally looking forward to working with the new team."

Swica communicated "highest customer satisfaction" last season based on real customer testimonials and has positioned itself as a quality provider in the market over the years. The first communication measures are expected to be seen in the third quarter of 2019.

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