Admire builds a powerful community for Swiss Tennis
Digital transformation agency Admire.ch won Swiss Tennis' multi-stage pitch to design and build the largest tennis community.
An active and networked tennis community that unites hobby players with club players is the goal of Swiss Tennis in the coming years. With its holistic approach, admire was able to convince the association and is now developing the concept and the required platform together with Swiss Tennis.
"With a complex and data-oriented platform, we are laying the foundation for networking all stakeholders and creating sustainable added value for them," says Vincent Kauter, Senior Consultant at Admire. Online space booking throughout Switzerland, organization of events, exchange of tips and tricks, and exclusive offers from sponsors are just some of the functionalities that the platform will offer.
Together with stakeholders, various customer journeys were developed, which provide the basis for the functions, content and future marketing of the platforms.
Admire is currently working on the conception and programming of the platform as well as the development of the branding, logo and a plan of action including a nationwide campaign. The launch of the platform is planned for 2019.
Responsible at Admire: Boris Aebi (Strategy & Technology), Vincent Kauter (Concept & Content), Ben Thomann (UX & Interaction), Victor Zollikofer (Key Visuals), Kevin Freitag (Graphic Design), Flurina Wetter, Oliver Hofer. Responsible at Swiss Tennis: Stefan Flückiger (Managing Director), Karin Rickly (Head of Marketing), Karin Rosser (Head of Competition), Peter Dosé (Head of IT).
