Just in time for the vocational and continuing education fair and the "Apprentice of the Year" competition, the magazine devotes a focus to vocational training. Other topics include the migration of commercial enterprises from the city, energy efficiency for SMEs and the new energy law, which prescribes heating systems without CO2. The magazine is published twice a year with a circulation of 120,000 copies and also reaches households with stop stickers. It is largely financed by income from the sale of advertisements.
Responsible at Gewerbeverband Basel-Stadt: David Weber, Head of Communication & PR. Responsible at Basel West Corporate Communications: Markus Siegenthaler, consulting; Frédéric Giger and Sinia Brugger, design. Responsible at Adveritas: Christof Ramseier.