The advertising agency creates new communication appearance for Atelier Pfister
Werbekanzlei is responsible for the new communication appearance of Atelier Pfister. This was conceived, created and realized in recent months.
As curator, Alfredo Häberli is responsible for the stylistic direction and further development of the collection. "Even though Atelier Pfister has successfully positioned itself on the Swiss market over the last few years, we still see further potential to develop the brand in the Home and Living segment and to inspire even more customers for it," says Matthias Baumann, Chief Executive Officer of Möbel Pfister.
The visual language is reduced, focused on the essentials and puts the product in the foreground. It is timeless, modern, unique and a play between light and shadow. Paired with Swiss images, it forms a symbiosis and creates a common thread throughout the entire communication.
Short product videos make the brand more tangible at any time and the very personal designer interviews allow a look behind the scenes of Atelier Pfister and its creators. Measures that not only have their finger on the pulse of the times and lead the brand into the digital age, but also underpin the relevance of Swiss design at the same time.
The new communication bracket "That's Switzerland" stands for authenticity, tradition, innovation and quality. It combines everything that the Atelier Pfister brand has stood for since its launch in 2010. In terms of design, too, the new claim skillfully ties in with the previous brand logo.
The claim also ties in with the existing concept of product names. The designers each choose a place from their home canton as the product name. These are places that they associate with personal memories or names that they consciously choose because of the sound of the word or their topographical characteristics.
The first implementations were presented at the traditional Atelier Pfister Preview on August 23, 2018, one week before the official sales launch of the new 2018 collection. From the end of August, the new brand identity will be available both in Pfister stores and online at Atelierpfister.ch and visible and tangible in social media.
Die Werbekanzlei is responsible for the new appearance. This includes all measures from conception to realization as well as for the event organization. In the spring, the agency prevailed over several competitors in a multi-stage pitch. (Werbewoche.ch reported).
Responsible at Pfister/Atelier Pfister: Matthias Baumann (Chief Executive Officer); Paul Holaschke (Head of Marketing Communications, Member of the Executive Board); Sylvie Merlo (Head of PR); Thomas Stephani (Head of Brands and Collections); Caroline Johnson (Project Manager PR). Responsible at Die Werbekanzlei: Turan Oeznalci (Creative Director, Owner); Patrick Varga (Managing Director, Owner); Ladina Baumgartner (Project Manager); Alexandra Kaufmann (Graphic Designer). Photography/Film/Music: Christoph Varga.
