Wirz Activation welcomes Terre des hommes as a customer. Previously, the "Stiftung Kinderhilfe Sternschnuppe" (Shooting Star Foundation) and the Swiss specialist organization "Licht für die Welt" (Light for the World) had already chosen Wirz Activation on a project-by-project basis.
The agency will use a 360-degree fundraising campaign to convey Terre des hommes' core message: that every child in the world has the right to be a child. In addition to a high-circulation mailing and advertisements, out-of-home measures and online activations are planned for the fall.
Managing Director Amar Abbas comments: "The fireworks of advertising messages that modern people are exposed to have a decisive influence on how NPOs should communicate today. Meaningfulness alone has not been enough to reach the people out there for a long time. It's about the same techniques and mechanics we use with our traditional BtC clients."