Frame Eleven produces networked video series for BKW
In a video series, BKW reinforces its image as a service provider of energy solutions for tomorrow. Frame Eleven develops and produces the individual clips whose protagonists, each in their own way, are connected to the company and give viewers a very personal insight into their world and their relationship to the topic of energy.
The BKW Group is undergoing change. Within a short time, it has grown into a network consisting of national and international energy and infrastructure companies. It is a designer and innovative service provider when it comes to energy and infrastructure. The successful networking of competencies plays a key role in this: Successfully networked - networked successfully.
The viewer should feel this BKW of today in the videos. The architect, the entrepreneur, the drywaller, the wind trader, the director, the ski idol, the scientist - they all work with BKW and are committed to a future worth living with it every day. For their part, the protagonists provide an insight into their personal world and their relationship to the subject of energy. In this way, BKW becomes closer to the viewer. More tangible. More likeable.
"We film the individual persons, but they are in turn connected to other protagonists such as BKW. The viewer thus experiences the topic of energy as something very individual, but lived in a network," says Creative Director Marc Haas, describing the concept for the series.
Staggered publication
The clips all have the same basic pattern and are 75 seconds long. They are realized over the entire year 2018. To date, seven of them have been published and can be seen on the BKW website. Thanks to frame eleven's sophisticated concept, all videos work individually as well as in series and can be adapted for any communication channel.
Because it was important to address a broad audience. "BKW is in a transformation phase. It wants to refresh its image and anchor itself in the minds of the general population as an innovative service provider. Therefore, it was correspondingly central to have a product that they could use on any channels to appeal to all age groups," Haas continues.
More films will be launched by the end of 2018, becoming an ever more tightly woven network.
Responsible at Frame Eleven + Partners: Marc Haas (Creative Director); Oliver Aemisegger (Director); Lilian Lüthi (Producter); Leoni Kool (Multimedia Producer/DOP); Oliver Aemissegger, Leoni Kool (Editing); Oliver Aemisegger (Grading).
