A declaration of love for life
Seed has developed and realized a new corporate film for Mibelle Group. The film focuses on the company's mission.
Well-being, health and beauty: the Mibelle Group focuses on these basic human needs. The Migros company is active in the areas of facial and body care, detergents and cleaning products, and nutrition.
With the new corporate film, the Mibelle Group expresses its mission. For the film, it was translated into small human stories that make it tangible what the company is there for: the well-being of people of all ages. The film is a declaration of love for life. With it, the Mibelle Group wants to win the hearts of the viewers. They should feel the essence and the self-image of the company.
Seed developed and realized the film in close cooperation with the Mibelle Group. In workshops with the management, the ideas about the film and its direction were developed. On this basis, Seed developed concepts and the script. The film was directed by Marco Lutz.
Responsible at Mibelle Group: Anne Willimann, Corinne Fischer, Nicole Thaler. Responsible at Seed Audio-Visual Communication: Marco Lutz (script, direction), Ralph Bätschmann (camera), Mathias Rehfeldt (music), Bastian Hertel (production management), Marco Valpiani (producer).
