Jonlinio is the new lead agency for the sports and lifestyle brand Hummel in Switzerland
In the future, Hummel Switzerland will be going down a joint path with the Zug-based full-service agency Jonlinio. The partnership kicks off with a campaign to launch the hummel 10i; the first branded shoe specially adapted to the conditions of the sport of swinging.
The online as well as offline channels of Hummel Switzerland are used in a targeted manner. With regard to the campaign, a landing page was created that is adapted in phases to the campaign's communication tools: Bumblebee-10i.ch. In addition, interactive video content was created in collaboration with the swinger Christian Stucki to promote the campaign on Hummel's social media channels and website. With the help of a sweepstakes, qualitative leads are to be generated, which was defined as the overarching goal during the campaign's conception. To address the target group offline, advertising materials were designed and used in various print media.
In addition to various campaign-based activities, the focus of the collaboration between hummel Switzerland and Jonlinio is on the digitalization of the brand. In addition, a targeted coordination as well as the development of new communication channels is aimed at in order to further strengthen the positioning of the sports and lifestyle brand hummel. Hummel is a Danish footwear and sportswear brand with its roots in football and handball. The brand is considered one of the oldest team sports outfitter in the industry and was founded in Germany in 1923 before the brand rights were taken over by Danish entrepreneurs.
Responsible at Hummel Switzerland: Ueli Reichlin (Managing Director). Responsible at Jonlinio: Miguel Schweiger (Concept), Flavio Niederhauser (Creative Director), Patricia de Luca (Web Specialist), Lars Müller (Video Content), Christopher Adrian (Senior Designer).
