Eyeloveyou freshly brews Caffè Spettacolo
Eyeloveyou developed a new corporate design for Caffè Spettacolo of the Valora Group and subsequently implemented it for all communication measures as well as the stores.
Caffè Spettacolo is known to most who travel by train. Because at every major train station, this is the place for Italian coffee and delicacies. In order to give the feeling of "Italianità" even more space, the new brand strategy was focused precisely on this. It forms the basis for the precise work within the framework of the new image, in which the "Momento Caffè Spettacolo" must be implemented at all levels of communication.
As part of the work on the fresh overall appearance, the logo was modernized, the Colosseo renovated, a new font package defined, and a fresh color scheme determined. After the opening of the pilot store in Biel in 2017, the POS concept was implemented throughout Switzerland and the stores were equipped with the new packaging.
Responsible at Valora Food Service Switzerland: Michel Gruber (Managing Director Valora Food Service Switzerland), Anita Senn (Marketing Manager), Christina Schmid-Norton (Head of Category Management & Marketing). Responsible at Eyeloveyou: Stevie Fiedler (concept, creation), Christoph Merkt (creation), Simon Rüegg (graphics), Mike Krüll (text), Zoe Maritz (consulting), Foto Plus (food photography).
