Havas wins BAG pitch for antibiotics campaign

The pitch for the 2018-2021 Antibiotics Campaign "Population Awareness Antibiotic Resistance" mandate has been decided - the contract goes to Havas.

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As part of the "Antibiotic Resistance Strategy (STAR), the Federal Office of Public Health (FOPH) is launching a new national communication campaign together with the Federal Office for Agriculture (FOAG), the Federal Food Safety and Veterinary Office (FSVO) and the Federal Office for the Environment (FOEN). Following a two-stage, selective tendering process, the Havas agency in Zurich was awarded the mandate.

The campaign will be present in the public eye for three years. The campaign is scheduled to start in November 2018. (hae/pd)

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