Kontx Kommunikation wins Switzerland's oldest coffee roasting company as a client
The consulting firm Kontx Kommunikation, which operates in Switzerland and Germany, has been advising Tower Coffee since March 2018. The assignment is about accompanying the company into the B2C market through a digital strategy as well as influencer marketing.
A Kontx team specializing in digital consulting and storytelling is responsible for all marketing and communications activities of the traditional Swiss company. The focus of the mandate is on the involvement and direct approach of target groups relevant to Turm Kaffee. Storytelling, influencer marketing and content development play a key role, according to the statement. The communication is intended to pay tribute to Turm Kaffee's B2C orientation and position the traditional roasting company with its heritage and know-how as a relevant player in the B2C coffee market.
Kontx also supports Turm Kaffee in setting up professional influencer marketing and implementing a corporate blog. In addition, Kontx has launched a new social media format with which Turm Kaffee wants to address the people behind the roastery, know-how, stories and insights to people interested in coffee in an unusual and interactive way.
