Scholz & Friends Zurich wins NZZ as new client

NZZ Medien has chosen Scholz & Friends Zurich as its new in-house agency. In the future, the agency will be responsible for the ongoing advertising support of the brands and products as well as branding, design and content marketing. In doing so, Scholz & Friends works closely with NZZ's internal creative department in a co-creation model.


At the start of the collaboration, the agency and its design unit Scholz & Friends Identify are developing a new orchestrated advertising presence for the two core brands New Zurich Newspaper and NZZ on Sunday. The first measures will be successively applied from May onwards.

With around 700 employees from all disciplines, Scholz & Friends is one of the leading agency groups in the DACH region and is represented in Switzerland at its Zurich location. As a full-service agency, it develops orchestrated communications solutions for national and international clients.

As a division of the NZZ Media Group, NZZ Medien is one of the largest private media companies in Switzerland. With the flagships New Zurich Newspaper and NZZ on Sunday and other NZZ titles and offerings, it focuses on high-quality, independent journalism and represents a liberal worldview.

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