"Sports Unlimited": Davos Klosters launches new brand identity

"Get moving and get your life back!" This is the main message of the new image film of the Davos Klosters destination, which was released on its social media channels on Monday. The film picks up on the longing for a dynamic life - away from the stressful daily work routine. According to the film, those who want to escape this will find a new balance in Davos Klosters: sports and exercise in a healthy mountain environment.

Matching the new appearance with the claim "Sports Unlimited". Also the web presence of Davos.ch respectively Klosters.ch was revised and restaged.

"The claim 'Sports Unlimited' describes our central brand promise: Hardly any other alpine destination has as much sport in its blood as Davos Klosters. But that's not all: in winter as well as in summer, we combine cultural and family offers, congresses, events and unlimited sports and exercise opportunities, so that vacations and weekends in Davos Klosters become a unique journey of discovery," explains Reto Branschi, Director of the Davos Destination Organization.

Filling the newly designed brand with content together

With the launch of the new image and the new claim, the actual brand revitalization has only just begun: Now it is up to the destination organization, as well as all partners and service providers, to fill the newly designed brand with content, according to a statement. "As a digital brand, Davos Klosters lives from the fact that our guests play with it and spread it further. Their impressions, experiences and ratings make the brand a living face of our places and our offers," Branschi continues.

The brand revitalization is the result of a two-year strategy and brand-building process in which the destination organization and the Brandpulse agency involved more than 30 individuals from all relevant stakeholder groups within the destination.