Wirz won the pitch for SBB's umbrella communications
Wirz is the new lead agency of the Swiss Federal Railways. The agency secured the prestigious account with an integrated campaign across all touchpoints.
Myriam Siksou, Head of Corporate Marketing at SBB: "SBB moves the general public. For example, our more than 33,000 employees put their heart and soul into making our customers feel understood and happy about our attention every day. Wirz's concept has best brought out this emotional connection. We are delighted to now be working together to further develop SBB's umbrella communication."
Petra Dreyfus, Co-CEO of Wirz: "With SBB, we welcome an absolute dream customer to our Uetlibergstrasse location. Just like Wirz, SBB is a Swiss company with a long tradition."
The first works will already be on display in mid-2018.
