Domino's Pizza chooses Open Up as Swiss PR partner
When evaluating a new partner for its communications work in Switzerland, Domino's Pizza chose Open Up. The Zurich-based PR and communications agency will support the pizza giant in all aspects of media relations and communications for new Swiss openings in the future.
Domino's Pizza has ambitious growth plans for Switzerland. Accompanying this growth with targeted media relations for new openings is one of the first tasks open up is taking on for the restaurant chain. Furthermore, open up accompanies the corporate communication and acts as media office for Domino's Pizza in Switzerland. The goal is to increase brand awareness through active media relations, coordinated with marketing and social media activities.
"It was important for us to have an agency on our side that acts as a long-term partner. In addition, we were convinced by Open Up's broad portfolio and the diversity of ideas during the selection process," says Samuel Bernhard, CEO of Domino's Pizza Switzerland, about the freshly selected agency.
Domino's Pizza is the largest pizza delivery service in the world and was founded in 1960 in Ann Arbor, Michigan. The first Swiss branch opens in Geneva in 2001. Since then, another 15 have been added. Worldwide, the company employs more than 290,000 people. In over 14,000 branches around the globe, Domino's Pizza produces more than one million handmade pizzas every day.
